Wednesday, March 5, 2014
What to Post on your Company Facebook Page
By now, the word “Facebook” has become such a household name that it’s likely your brand is already on Facebook. Company Facebook pages are a very useful social media resource when updated regularly but efficiently. In a recent Mashable article, social media strategist Ekaterina Walter poses a central question to building Facebook relationships with potential customers effectively:
“How [do] you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate.”
The key word there is engage, but that’s easier said than done when you’re busy in the shop and running a business and don’t have endless amounts of spare time to devote to your “desk work.” Thats legitimate, and often times the only way to use a tool efficiently is to understand the components of that tool and really pin down what youre hoping to gain. If the aim of your businesss Facebook is to spread awareness about your brand and build engaged consumer relationships, then knowing about which posts are seen and how is helpful.
Walker calls readers’ attention to EdgeRank, this is Facebook’s News Feed algorithm that helps display “relevant” stories. “The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most,” says Walker. “The more popular your story, the more likely it is to show up in peoples News Feed. News Feed optimization becomes as important as your content strategy.”
Okay so we’ll start with those 2 ideas, (1) Engaging, conversation-starting content (2)Newsfeed optimization. In her full article, Ekaterina elucidates ten strategies for achieving both engaging content and newsfeed optimization. I’ll boil down Ms. Walker’s first pointer below, but check out her full article for useful, in-depth info on this subject.
#1 Tip: Don’t Automate Your Status Updates
Resist the temptation to feed your blog posts or your Twitter updates directly into your Facebook Page. It may be a short-term time saver, but automated content often doesn’t make it into users’ News Feeds (which means it gets buried and they don’t see it). Your fans can also tell the difference between “auto” posts and customized one that you’ve wrote with thought, so taking the time to write legit posts carries rapport with your fans (your past or potential customers).
This doesn’t mean you have to sweat about updating your page constantly, it’s just a reminder that putting in the extra few minutes when you do get around to updating your Facebook is worthwhile to engage your fans and show up in News Feeds.
CustomMade.com is an online marketing resource for woodworkers and creators of custom products. These marketing tips are intended to help you grow your online presence as a woodworking professional seeking to build a relationship with online shoppers. For more info on online marketing and joining the CustomMade community click here.
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