Showing posts with label what. Show all posts
Showing posts with label what. Show all posts
Wednesday, March 5, 2014
What to Post on your Company Facebook Page
These tips were published in an article on Mashable.com by Ekaterina Walter: 10 Tips for Posting on Your Brands Facebook Page. For the full original article please click here.
By now, the word “Facebook” has become such a household name that it’s likely your brand is already on Facebook. Company Facebook pages are a very useful social media resource when updated regularly but efficiently. In a recent Mashable article, social media strategist Ekaterina Walter poses a central question to building Facebook relationships with potential customers effectively:
“How [do] you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate.”
The key word there is engage, but that’s easier said than done when you’re busy in the shop and running a business and don’t have endless amounts of spare time to devote to your “desk work.” Thats legitimate, and often times the only way to use a tool efficiently is to understand the components of that tool and really pin down what youre hoping to gain. If the aim of your businesss Facebook is to spread awareness about your brand and build engaged consumer relationships, then knowing about which posts are seen and how is helpful.
Walker calls readers’ attention to EdgeRank, this is Facebook’s News Feed algorithm that helps display “relevant” stories. “The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most,” says Walker. “The more popular your story, the more likely it is to show up in peoples News Feed. News Feed optimization becomes as important as your content strategy.”
Okay so we’ll start with those 2 ideas, (1) Engaging, conversation-starting content (2)Newsfeed optimization. In her full article, Ekaterina elucidates ten strategies for achieving both engaging content and newsfeed optimization. I’ll boil down Ms. Walker’s first pointer below, but check out her full article for useful, in-depth info on this subject.
#1 Tip: Don’t Automate Your Status Updates
Resist the temptation to feed your blog posts or your Twitter updates directly into your Facebook Page. It may be a short-term time saver, but automated content often doesn’t make it into users’ News Feeds (which means it gets buried and they don’t see it). Your fans can also tell the difference between “auto” posts and customized one that you’ve wrote with thought, so taking the time to write legit posts carries rapport with your fans (your past or potential customers).
This doesn’t mean you have to sweat about updating your page constantly, it’s just a reminder that putting in the extra few minutes when you do get around to updating your Facebook is worthwhile to engage your fans and show up in News Feeds.
CustomMade.com is an online marketing resource for woodworkers and creators of custom products. These marketing tips are intended to help you grow your online presence as a woodworking professional seeking to build a relationship with online shoppers. For more info on online marketing and joining the CustomMade community click here.
posted in: blogs, marketing
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Thinking about going pro and selling your woodwork? Or just want some advice on how to market your business and make it stand out in the marketplace? Well this blog’s for you.
A joint venture between Fine Woodworking
and CustomMade, The Pro Shop will give you tips on selling custom furniture or just getting started in the business.
Questions for our bloggers? Post a comment here and we’ll try to address it in an upcoming post.
About Fine Woodworking: Your source for expert advice on woodworking and furniture making since 1975.
About CustomMade: An online marketplace designed to help serious craftspeople sell their wares and help customers locate a custom maker.
Read More..
By now, the word “Facebook” has become such a household name that it’s likely your brand is already on Facebook. Company Facebook pages are a very useful social media resource when updated regularly but efficiently. In a recent Mashable article, social media strategist Ekaterina Walter poses a central question to building Facebook relationships with potential customers effectively:
“How [do] you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate.”
The key word there is engage, but that’s easier said than done when you’re busy in the shop and running a business and don’t have endless amounts of spare time to devote to your “desk work.” Thats legitimate, and often times the only way to use a tool efficiently is to understand the components of that tool and really pin down what youre hoping to gain. If the aim of your businesss Facebook is to spread awareness about your brand and build engaged consumer relationships, then knowing about which posts are seen and how is helpful.
Walker calls readers’ attention to EdgeRank, this is Facebook’s News Feed algorithm that helps display “relevant” stories. “The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most,” says Walker. “The more popular your story, the more likely it is to show up in peoples News Feed. News Feed optimization becomes as important as your content strategy.”
Okay so we’ll start with those 2 ideas, (1) Engaging, conversation-starting content (2)Newsfeed optimization. In her full article, Ekaterina elucidates ten strategies for achieving both engaging content and newsfeed optimization. I’ll boil down Ms. Walker’s first pointer below, but check out her full article for useful, in-depth info on this subject.
#1 Tip: Don’t Automate Your Status Updates
Resist the temptation to feed your blog posts or your Twitter updates directly into your Facebook Page. It may be a short-term time saver, but automated content often doesn’t make it into users’ News Feeds (which means it gets buried and they don’t see it). Your fans can also tell the difference between “auto” posts and customized one that you’ve wrote with thought, so taking the time to write legit posts carries rapport with your fans (your past or potential customers).
This doesn’t mean you have to sweat about updating your page constantly, it’s just a reminder that putting in the extra few minutes when you do get around to updating your Facebook is worthwhile to engage your fans and show up in News Feeds.
CustomMade.com is an online marketing resource for woodworkers and creators of custom products. These marketing tips are intended to help you grow your online presence as a woodworking professional seeking to build a relationship with online shoppers. For more info on online marketing and joining the CustomMade community click here.
posted in: blogs, marketing
document.write();document.write();
Thinking about going pro and selling your woodwork? Or just want some advice on how to market your business and make it stand out in the marketplace? Well this blog’s for you.
A joint venture between Fine Woodworking
and CustomMade, The Pro Shop will give you tips on selling custom furniture or just getting started in the business.
Questions for our bloggers? Post a comment here and we’ll try to address it in an upcoming post.
About Fine Woodworking: Your source for expert advice on woodworking and furniture making since 1975.
About CustomMade: An online marketplace designed to help serious craftspeople sell their wares and help customers locate a custom maker.
Monday, February 10, 2014
What is it
Ive been busy with work being done around the house, so havent written anything in a while. Not writing much now, just wondering what this is that I inherited in my dads tools, etc. from his shop. The squares are 0.2".
I have no idea what it is...
Read More..
Friday, January 24, 2014
What Do The Others Have Mitchell Doesnt
I received an email from eBay a couple of weeks ago informing me that there was a new “Mitchell” listed. As I get these about once a week, I really didn’t get too excited as these searches have never produced the Mitchell I want. This one, however, turned out to be different.
When I opened the email there was a smoothing plane staring me in the face. The written description stated, “This a nice wood planer. On the top and side of the planer block is stamped "W.SUTER". It also has "H.E. MITCHELL 4 NORTH ROAD BRIGHTON" with a Lion trademark. The wood planer is 71/2 long and in good condition.”
It had been listed the night before and had a long week to run, so I emailed the seller, bluehitch, and asked if he had a “Buy-It-Now”. He was great to deal with; honest, straightforward and pleasant. We ended up striking a deal and he shipped it out in record time.
So here it is…
So here it is…
Here’s the thing. I’m a neophyte when it comes to stuff like this and really don’t have a clue. Take away my books and I wouldn’t know a jack from a jointer.
I do know this is one of Mitchell’s later planes as it is stamped with his lion logo. I calculate he started using this logo around 1885 to 1890, using it for ten or fifteen years before he converted his business into an incorporated iron monger making products for stores and offices.
It has a 2” wide Ward & Payne Cast Steel blade that is 6 1/8” long. I know nothing about Ward blades except what I read in Goodman’s. I am saying this is a Ward & Payne as it has the crossed hammers, the W. and P. initials and the anvil stamp. It has a smaller anvil roughly stamped above the marker’s stamp as well. Goodman puts this blade between 1860 an 1900. It also has a nameless thick, heavy chipper.
This plane also has something I am definitely not sure about. On the sole, in front of the mouth is a honking piece of brass. I can’t figure out if Mitchell put it there, or if someone resuscitated the plane later in its life. The plate is 1/8” thick, wedge shaped, with dimensions of 2 ½” wide by 1 ½” deep.
While it is not badly done, it isn’t centered to the sole. Other than that, I can’t find any clue when it was fitted. The throat, if modified later in life, doesn’t give it away. The rear-facing angle looks original, and when it gets within a ½” of the mouth, it drops straight down so you see about a ½” of the brass plate. I have a feeling it is original to the maker, but even I would trust my opinion, so why should you?
It is 7 ½” long and 2 ¾” wide at the mouth. It has a few areas that have some issues which I havent figured out what to do with yet, so all I have done so far is give it a quick rubdown with wax and steel wool.
I have rattled on about H.E. Mitchell tools for a few years now and I still can’t figure out what is up with his stuff. They are as rare as hell, yet they don’t fetch a dime more than average, if that. It is not like ol Henry ran an assembly line producing these things. This plane brings my total collection of his planes to 10; a plow, a smoother, a pair of sashes (sizes 1 and 2) and a set of six beaders. They all seem to work well, feel right, are solid, not warped, hold a blade and everything about them seems to me to be complete and tight. In other words, from the perspective of a guy who, until recently, thought planes werent worth a damn unless they came with a full horse motor, ol’ Henry produced some fairly well made products.
This, of course, brings to mind the question; why is it that I seem to be the only guy in the world who collects this maker’s work?
Peace,
Mitchell
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