Showing posts with label on. Show all posts
Showing posts with label on. Show all posts
Wednesday, March 5, 2014
What to Post on your Company Facebook Page
These tips were published in an article on Mashable.com by Ekaterina Walter: 10 Tips for Posting on Your Brands Facebook Page. For the full original article please click here.
By now, the word “Facebook” has become such a household name that it’s likely your brand is already on Facebook. Company Facebook pages are a very useful social media resource when updated regularly but efficiently. In a recent Mashable article, social media strategist Ekaterina Walter poses a central question to building Facebook relationships with potential customers effectively:
“How [do] you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate.”
The key word there is engage, but that’s easier said than done when you’re busy in the shop and running a business and don’t have endless amounts of spare time to devote to your “desk work.” Thats legitimate, and often times the only way to use a tool efficiently is to understand the components of that tool and really pin down what youre hoping to gain. If the aim of your businesss Facebook is to spread awareness about your brand and build engaged consumer relationships, then knowing about which posts are seen and how is helpful.
Walker calls readers’ attention to EdgeRank, this is Facebook’s News Feed algorithm that helps display “relevant” stories. “The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most,” says Walker. “The more popular your story, the more likely it is to show up in peoples News Feed. News Feed optimization becomes as important as your content strategy.”
Okay so we’ll start with those 2 ideas, (1) Engaging, conversation-starting content (2)Newsfeed optimization. In her full article, Ekaterina elucidates ten strategies for achieving both engaging content and newsfeed optimization. I’ll boil down Ms. Walker’s first pointer below, but check out her full article for useful, in-depth info on this subject.
#1 Tip: Don’t Automate Your Status Updates
Resist the temptation to feed your blog posts or your Twitter updates directly into your Facebook Page. It may be a short-term time saver, but automated content often doesn’t make it into users’ News Feeds (which means it gets buried and they don’t see it). Your fans can also tell the difference between “auto” posts and customized one that you’ve wrote with thought, so taking the time to write legit posts carries rapport with your fans (your past or potential customers).
This doesn’t mean you have to sweat about updating your page constantly, it’s just a reminder that putting in the extra few minutes when you do get around to updating your Facebook is worthwhile to engage your fans and show up in News Feeds.
CustomMade.com is an online marketing resource for woodworkers and creators of custom products. These marketing tips are intended to help you grow your online presence as a woodworking professional seeking to build a relationship with online shoppers. For more info on online marketing and joining the CustomMade community click here.
posted in: blogs, marketing
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Thinking about going pro and selling your woodwork? Or just want some advice on how to market your business and make it stand out in the marketplace? Well this blog’s for you.
A joint venture between Fine Woodworking
and CustomMade, The Pro Shop will give you tips on selling custom furniture or just getting started in the business.
Questions for our bloggers? Post a comment here and we’ll try to address it in an upcoming post.
About Fine Woodworking: Your source for expert advice on woodworking and furniture making since 1975.
About CustomMade: An online marketplace designed to help serious craftspeople sell their wares and help customers locate a custom maker.
Read More..
By now, the word “Facebook” has become such a household name that it’s likely your brand is already on Facebook. Company Facebook pages are a very useful social media resource when updated regularly but efficiently. In a recent Mashable article, social media strategist Ekaterina Walter poses a central question to building Facebook relationships with potential customers effectively:
“How [do] you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate.”
The key word there is engage, but that’s easier said than done when you’re busy in the shop and running a business and don’t have endless amounts of spare time to devote to your “desk work.” Thats legitimate, and often times the only way to use a tool efficiently is to understand the components of that tool and really pin down what youre hoping to gain. If the aim of your businesss Facebook is to spread awareness about your brand and build engaged consumer relationships, then knowing about which posts are seen and how is helpful.
Walker calls readers’ attention to EdgeRank, this is Facebook’s News Feed algorithm that helps display “relevant” stories. “The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most,” says Walker. “The more popular your story, the more likely it is to show up in peoples News Feed. News Feed optimization becomes as important as your content strategy.”
Okay so we’ll start with those 2 ideas, (1) Engaging, conversation-starting content (2)Newsfeed optimization. In her full article, Ekaterina elucidates ten strategies for achieving both engaging content and newsfeed optimization. I’ll boil down Ms. Walker’s first pointer below, but check out her full article for useful, in-depth info on this subject.
#1 Tip: Don’t Automate Your Status Updates
Resist the temptation to feed your blog posts or your Twitter updates directly into your Facebook Page. It may be a short-term time saver, but automated content often doesn’t make it into users’ News Feeds (which means it gets buried and they don’t see it). Your fans can also tell the difference between “auto” posts and customized one that you’ve wrote with thought, so taking the time to write legit posts carries rapport with your fans (your past or potential customers).
This doesn’t mean you have to sweat about updating your page constantly, it’s just a reminder that putting in the extra few minutes when you do get around to updating your Facebook is worthwhile to engage your fans and show up in News Feeds.
CustomMade.com is an online marketing resource for woodworkers and creators of custom products. These marketing tips are intended to help you grow your online presence as a woodworking professional seeking to build a relationship with online shoppers. For more info on online marketing and joining the CustomMade community click here.
posted in: blogs, marketing
document.write();document.write();
Thinking about going pro and selling your woodwork? Or just want some advice on how to market your business and make it stand out in the marketplace? Well this blog’s for you.
A joint venture between Fine Woodworking
and CustomMade, The Pro Shop will give you tips on selling custom furniture or just getting started in the business.
Questions for our bloggers? Post a comment here and we’ll try to address it in an upcoming post.
About Fine Woodworking: Your source for expert advice on woodworking and furniture making since 1975.
About CustomMade: An online marketplace designed to help serious craftspeople sell their wares and help customers locate a custom maker.
Tuesday, January 28, 2014
Door Hinges on the Bastard Wall Cabinet
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| The Bastard Cabinet: Now with Hinges! |
It’s been far too long since I’ve worked (or blogged about) the Bastard Wall Cabinet. To be honest, nothings been done on the cabinet since my last post about it on March 22, 2011. That is, nothing until today. Keeping my head down and finishing my work homework on Saturday afternoon meant that I was actually able to steal a whole hour in the shop on Sunday.
I’m up to fabricating and installing the cabinet doors. As they will be relatively dimensioned, just like every other cabinet component, I decided to install the hinges first so that I can exactly mark the size of the doors.
I’m using Rockler Partial Wrap Slotted Piano Hinges. Though the brass platting breaks my usual chrome and brushed nickle aesthetic, these hinges are wonderful for doors made of sheet goods. The partial wrap means that on the door I’ll be screwing into both face and end grain so there’s no worry about screw holding power as there would be if I was only attaching to the end grain.
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| The hinges clamped in place, ready for marking. |
I began by laying the hinges against the cabinet sides where they will be installed and marking them (I marked them on blue tape to make the pencil line easier to see). I used a try square to mark perpendicular to the hinge barrel. Then I took the hinges over to my bench, clamped them down and went to work with a fresh hack saw blade. That sized them right. A few quick passes with a file and the cut ends were nice and smooth.
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| Using relative dimensioning to position the hinges. |
To install the hinges I began by fitting a scrap of ¾” baltic birch plywood (my door material) into the hing and setting it so that the scrap was flush with the end of the side panel as the final door should be. I then slid a temporary fence against the inside edge of the hinge and clamped the fence on. Once I removed the scrap door spacer, opened and clamped the hinge against the temporary fence, I was ready to install. I used a centering bit to pre-drill and then used an extra long bit in my screw gun to prevent the body of the screw gun from hitting the fence. I set the torque nice and low and each screw went in without a fuss.
In testing, the hinges seem to be working fine. Next I’ll re-mount the plane shelf (I forgot to account for door & hinge clearance when installing it) and then it’s on to doors. Hopefully this cabinet will be up on the wall soon.
Have you stolen and shop time lately?
Other Bastard Wall Cabinet Posts
Winter Wall Cabinet Wonderland
The Bastard Wall Cabinet (for tools!)
Trudging Towards Tool Storage
Cutting the Cabinet Carcass (in relative terms)
A Home For My Planes
Continued Wall Cabinet Assembly
Whats a Bastard Wall Cabinet without Shelves?
Winter Wall Cabinet Wonderland
The Bastard Wall Cabinet (for tools!)
Trudging Towards Tool Storage
Cutting the Cabinet Carcass (in relative terms)
A Home For My Planes
Continued Wall Cabinet Assembly
Whats a Bastard Wall Cabinet without Shelves?
Boxing in the Bastard Tool Cabinet
Sunday, January 26, 2014
Two Years On And Ive Still Not Achieved the Ultimate Woodshop
Holy crap! It dawned on me this morning that I started the Penultimate Woodshop mid-summer two years ago. I just checked the blog archive, and my fist post was two years ago, yesterday.
Its been a great two years and Im striving to keep the posts coming semi-regularly and working to build the online community even more by contributing to the Modern Woodworkers Association.
Id like to thank everyone for reading and joining me on this delightful online woodworking journey. Ive made many good friends and had many opportunities I wouldnt otherwise have had. Thank you all.
Ill keep it up and try to get next years anniversary post up on time. At least I remember my wedding anniversary is August 18th. Now, if I could just remember the year . . .
Read More..
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| Ye olde original cone monster (hes real). |
Id like to thank everyone for reading and joining me on this delightful online woodworking journey. Ive made many good friends and had many opportunities I wouldnt otherwise have had. Thank you all.
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| An early incarnation of the shop setup (now quite a bit different). |
For nostalgia, heres a link to my first post. I wouldnt write it this way today, but it was appropriate for the time it was written. Thank You, Adam King
Ill keep it up and try to get next years anniversary post up on time. At least I remember my wedding anniversary is August 18th. Now, if I could just remember the year . . .
Thursday, January 23, 2014
Now I Have Something To Take A Bead On
I had a pleasant surprise this morning. The postman arrived with a little package for me; the Stanley #66 I purchased last week on eBay.
Looking at this thing, I find it a bit unbelievable that it could have been made at the beginning of this configurations manufacturing run, which would be 1909. If it was, the guy who bought it brought it home and put it in his wifes underwear drawer where it sat until momandpopcybershop scooped it to sell on eBay. It is just way too clean, but it is exactly as momandpop described it; very clean and very complete. Heck, even the washer under the thumbscrew that holds the fences on is there.
Im really pleased to have it. Im starting a new chisel rack next week and have included some reeding in the design. In a couple of weeks we will see what this thing is made of.
Peace,
Mitchell
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